The first thing a potential customer sees before buying often isn't your website — it's the brand mentions in the search results: reviews, articles, forum threads, and sometimes negativity the company itself may not even know about.
This skill looks at your brand the way someone googling it before a purchase would: it checks what holds the top spots, what tone dominates, and what unhappy customers specifically complain about, then flags what needs an immediate response versus what can simply inform your own content. It's a quick reputation snapshot in search — what specialists call SERM — without heavy tools.
What brand mentions in the SERP reveal
Given a brand name (plus its field, if the name isn't unique), the skill searches the brand and related "reviews" queries, classifies the top-10 results by type — owned pages, review sites, marketplaces, media, negativity, irrelevant namesakes — and opens the most visible third-party pages to pull specific complaints and ratings.
What you get
A chat report covering the brand SERP's overall picture and how much of it the company controls, the tone split between praise and criticism with concrete complaints, and the risks and actions: which platforms need a response and which owned pages are worth strengthening to claim more space.