Find declining pages

Finds pages with falling search traffic in Metrika, sizes the losses and suggests causes for each drop.

Overall site traffic can look steady while individual pages quietly bleed visitors — a drop that gets lost in the average until it becomes a real problem.

This skill compares two periods and surfaces exactly those pages, along with a likely reason for each drop.

What it does

Given a site connected to Yandex Metrika and a comparison window (last 30 days vs. the previous 30 by default), it finds pages with a noticeable drop in search traffic — both in absolute visits and in percentage, so a page with a small but once-steady audience that has lost nearly all of it counts just as much as a big section shedding thousands of visits.

What you get

A table in chat: page, before/after, percent drop, and a likely cause — a sharp cutoff usually points to a technical issue or de-indexing, a gradual slide to stale content or stronger competitors, seasonality to a yearly pattern. It totals the lost visits for the period and ranks pages to fix first by recovery potential versus effort, plus what's worth checking in Yandex Webmaster to confirm the diagnosis.

FAQ

What's the default comparison window?
The last 30 days against the previous 30, though a different window can be specified.
Is the suggested cause confirmed or a guess?
It's a hypothesis based on the shape of the drop, worth verifying separately, for example in Yandex Webmaster.

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