Tracking a brand's reputation by hand means repeatedly searching the name, opening dozens of review sites and articles, and judging for yourself which mentions are neutral and which add up to something worse.
This skill gathers that picture in one run and delivers it as a document rather than a long chat message.
What it does
Given a brand, company, or person's name (plus their field, if the name isn't unique), it searches with several query variations — including reviews and news — collects fresh, notable mentions across media, review sites, and forums, and opens the three or four most significant ones in full to judge tone from the actual content.
What you get
A full document saved to the library: a reputation summary, a table of mentions (source, gist, tone, reach), recurring themes, and recommendations on where to respond and what to watch. Chat gets a short digest — no more than eight lines — that sums up the overall picture, flags the biggest risk and the best opening to make of it, and ends with a concrete next step; the full document stays available separately.