How do I connect Google Analytics?

Use a Google account with access to the required GA4 property. Authorization runs through OAuth on the integrations page.

Does Google Analytics replace the Yandex Metrika integration?

No, they are a pair: Metrika covers behavior and conversions for Yandex traffic, while GA4 does the same for Google and the wider world. Together they span both major search engines.

What is GA4, exactly?

Google Analytics 4 is the current generation of Google's analytics, which replaced Universal Analytics in 2023. It uses an event-based model — events and key events (conversions) instead of sessions — to track traffic by source and channel, engagement and goals.

Seyka AI

Google Analytics

New

Google's web analytics: traffic sources, behaviour and conversions by channel.

Overview

Google Analytics 4 (GA4) is Google's event-based web analytics: traffic by source and channel (organic, referral, direct), engagement, audiences and conversions. The integration gives Seyka real traffic and behaviour data to correlate with SEO work — the Google-side counterpart to Yandex Metrika.

Access

Requires connecting your Google account.

The AI assistant requests data from the service when it needs it to answer your question. As part of the conversation, that data may be shared with third-party LLM providers in de-identified form. See the Privacy Policy.

Seyka+MCP

Your Seyka connection gives MCP clients access to this service without exposing its OAuth tokens. This lets you use the integration in the AI coding agent of your choice, such as Claude Code, Codex, or Cursor. Create an API key, then follow the Google Analytics MCP guide.

Ranking data answers "does Google see the site" but not "what happens to the people who arrive from Google organic" — and without that half of the picture, international SEO gets made half-blind. Google Analytics 4 fills that gap for traffic from Google and the wider world, the way Yandex Metrika does for the Russian market. With GA4 connected, Seyka ties behavioral data directly to organic search performance.

What it is

Google Analytics 4 (GA4) is the current generation of Google's web and app analytics, which replaced Universal Analytics in 2023. It's built on an event-based model: instead of sessions and pageviews, tracking centers on events and key events (conversions), with traffic broken down by source, medium and channel group — organic search, referral, direct, campaigns. It's the Google-side counterpart to Yandex Metrika: the same class of engagement, audience and conversion data, but for Google traffic and a global audience.

What you get

The integration lets Seyka scope GA4 to the organic channel by default rather than blending in ads, referral or direct traffic, with a broader view on request. Behavior reports show which landing pages earn organic Google traffic, how deeply visitors engage and where they drop off; key-event data identifies which pages and acquisition channels reach a conversion, not just a visit. It has a separate role from Metrika, which stays the source for Yandex traffic. Pairing the two shows how the same site converts visitors from different search ecosystems and where the picture diverges.

FAQ

How do I connect Google Analytics?: Use a Google account with access to the required GA4 property. Authorization runs through OAuth on the integrations page.
Does Google Analytics replace the Yandex Metrika integration?: No, they are a pair: Metrika covers behavior and conversions for Yandex traffic, while GA4 does the same for Google and the wider world. Together they span both major search engines.
What is GA4, exactly?: Google Analytics 4 is the current generation of Google's analytics, which replaced Universal Analytics in 2023. It uses an event-based model — events and key events (conversions) instead of sessions — to track traffic by source and channel, engagement and goals.