How do you build a month's content plan that favors topics which actually drive traffic rather than ones that merely sound important? A plan built on gut feeling can miss a seasonal demand spike weeks before it starts. It's also easy to plan purely from external demand without checking what's already happening on the site itself, which means neither a proven format nor a declining page that needs a refresh makes it into the plan.
How to build a month's content plan
Given a site's niche (and the site as it's set up in Metrika), this skill maps demand for the niche, checks which directions are trending into next month, reviews what's already driving traffic on the site and where it's declining, then assembles 8-12 topics with working titles, target queries, format, and priority — saved as a document with a week-by-week publishing order.
What you get
A library document: a 3-4 sentence strategy summary, a topic table with demand data, format, and priority per item, and a weekly publishing schedule. Chat gets a digest of how many topics, the month's biggest bet, and which two topics to publish first and why.