What's needed to connect Yandex Metrika to Seyka?

A Yandex account with access to the relevant Metrika counter; setup happens on the integrations page.

Does the integration show organic traffic only, or all sources?

Reports are scoped to organic traffic by default, separating it from ads and direct visits; a broader view can be requested when needed.

Can I see which organic queries actually drive conversions, not just visits?

Yes, conversion reports match completed goals against the search engine, landing page and device involved, down to the exact phrase someone searched to arrive.

Seyka AI

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Yandex Metrika

New

Yandex Metrika data: traffic sources, behavior, goals and conversions, audience.

Overview

Yandex Metrika is Yandex's web analytics platform. Connect the integration and Seyka will tie traffic and visitor-behavior data into SEO analysis: where users come from, how they behave on the site, and which pages drive conversions.

Access

Requires connecting your Yandex account.

The AI assistant requests data from the service when it needs it to answer your question. As part of the conversation, that data may be shared with third-party LLM providers in de-identified form. See the Privacy Policy.

Tools

Counters and goals
Lists the Metrika counters available to the connected account, each counter’s settings and its configured goals. Every report is scoped to a chosen counter, and conversion reports additionally to a chosen goal.
Traffic overview
Overall visits, users, pageviews, bounce rate and average session duration — plus daily traffic dynamics over the date range and month-by-month seasonality for long-horizon trends.
Traffic sources
Where visitors come from: direct, organic search, social networks, referrals and ads — including the actual search phrases that brought visitors from search engines, when the engines reveal them.
Popular pages
The most-visited pages of the site over the chosen period — the fastest way to see which content actually carries traffic and deserves optimization attention first.
SEO behavior reports
Sixteen organic-scoped behavior reports: high-bounce and critical landing pages, bounce by device and by search engine, page depth and exit pages by site section, entry-to-exit visitor paths and more.
Conversion reports
Organic goal conversions cut by search engine, landing page, search phrase, device, region and device × region — showing which queries and pages actually convert rather than merely attract visits.
Audience reports
Who the organic visitors are: geography by country and city, gender and age, interest categories, new versus returning visitors and visit frequency, plus activity by hour of day and day of week.
Referral and social traffic
Referring domains ranked by volume and quality — bounce, depth and conversions — plus the exact referring URLs and social-network traffic with its landing pages and quality.
Technology
Devices, browsers, operating systems and screen resolutions of visitors, including organic-scoped views that flag browsers and operating systems with abnormally high bounce rates.
Custom reports
A direct query to the Metrika Reporting API with custom metrics, dimensions, filters and sorting — for one-off questions the preset reports don’t cover.

Links

Yandex Metrika

Ranking and indexation data answers "does Yandex see the site" but not "what happens to the people who actually land on the page" — and without that half of the picture, SEO decisions get made half-blind: a page can rank well and still barely convert.

Yandex Metrika fills that gap, and once connected, Seyka ties behavioral data directly to organic search performance.

What it is

An integration with Yandex's web analytics platform — the service that tracks visits, traffic sources, goals and conversions, and audience composition. Like Webmaster, connecting requires a Yandex account with access to the relevant counter; set it up on the integrations page. Once connected, Seyka sees the same data available in the Metrika interface, framed for SEO rather than general analytics.

What you get

Seyka scopes Metrika data to organic traffic by default rather than blending in ads or direct visits, though a broader view is available on request. The real value is pairing ranking and click data with what happens next: which pages lose people fastest, how that shifts by device or engine, and whether visitors wander deeper into a section or bounce straight back out. Conversion data closes the loop, pinning goal completions to the exact organic query, page and device behind them — often a different story than rankings or impressions alone suggest. Audience reports add geography, age, gender and interests, and a custom-report path reaches the Reporting API directly for anything outside the built-in views.

FAQ

What's needed to connect Yandex Metrika to Seyka?: A Yandex account with access to the relevant Metrika counter; setup happens on the integrations page.
Does the integration show organic traffic only, or all sources?: Reports are scoped to organic traffic by default, separating it from ads and direct visits; a broader view can be requested when needed.
Can I see which organic queries actually drive conversions, not just visits?: Yes, conversion reports match completed goals against the search engine, landing page and device involved, down to the exact phrase someone searched to arrive.