A project now carries a brand, its sites and a region, its own document library, and its own memory that stays out of other chats.
A project is no longer just a folder for chats. It now has a brand name, a list of sites and a region — details that are supplied to every chat inside the project, so you don't repeat the background.
A project has its own document library: files can be uploaded, promoted from generated documents, or written in as notes. The assistant sees the list of titles with short summaries and loads a document in full when it needs it.
Memory inside a project is its own too: anything saved while working on a client stays with that client and doesn't surface in other chats; a note can be made global if you want. Searching past conversations inside a project is likewise limited to that project's chats.
The sidebar split into History and Projects: a project shows its chat count, expands to list them, and the project page has a composer so a new chat starts inside that project.
Agencies, and anyone running several clients at once who doesn't want one client's context leaking into another's analysis.
Projects in the sidebar. Open a project, fill in the brand, sites and region, and add documents in the Documents card.